Mittal Brothers

Mittal Brothers

Return Is... 2% Conversion Rate Achieved in a modest Time

The Client

Mittal Brothers are among the best Developers in Pune. They deal with Residential & Commercial Real Estate properties in Pune. Innovative settings, latest techniques and stringent quality assurance are just a few of the many elements that make Mittal Brothers a reputed name. The group’s great strength lies in the consolidated experience in the real estate industry and the implementation of the same across various genres of project.


This Case Study outlines how Return on Web helped Mittal Brothers in delivering a Smarter Brand Equity and a corresponding increase in lead generation and sales

Digital Campaign Objectives

o To Build awareness about Hill Side Urban Project through Social media platforms like Facebook and other digital media platforms


o To create maximum enquiries of potential buyers for project by application of target specific Search Engine Marketing strategies


o To live up to its name of being ‘among the nature with 3 side hill views’ by being present on all mediums. Thus enhance online brand visibility and create buzz


o To establish an effective online presence in the category of premium and lifestyle residential and commercial spaces


o To reach out to the Tech-savvy crowd through Mobile and Apps marketing


o To drive traffic on the website and their micro sites

Strategy

o Augmented overall “fan” base by running a viral marketing program on Facebook


o Executed a prolific Search Engine Marketing exercise


o Executed a focused, sustained online blitzkrieg using a mix of social media marketing and Search Engine Marketing


o Developed project specific Micro site to convert maximum traffic into enquiries


o Sharing real estate articles, videos, creative content and reports that are innovative and cutting edge


o Large scale keyword discovery, search volume and competition analysis in the Real Estate Sector

Digital Campaign Outreach

o 12% Conversions Rate achieved in a modest time frame


o Increate in Site traffic by 100%


o Total Sales Conversions of 3%. That is 100 times of ROI


o Reached the premium buyers and with 3% conversion


o Buzz among Target Audience and increase in online enquiries from potential buyers