Sigma One

Sigma One

Return Is... 80% Keywords Ranked On First Page

The Client

Sigma One Landmarks Pvt. Ltd. is a premium real estate development company having diversified interest in real estate, construction, contracting, earthmoving, consultancy,construction material manufacturing, advertising, retail, hospitality & travel. Sigma One Landmarks Pvt. Ltd. is ranked amongst the topmost companies in the construction industry. Their products have consistently set new benchmarks in the industry. The testimony for this statement lies in the hundreds of satisfied clients and numerous awards received.


This case study explains how ROW helped Sigma One to establish an effective Online Presence in the category of Premium and Lifestyle Residences.

Digital Campaign Objectives

o To Establish Digital Dominance with Media Campaign & drive traffic on Sigma One Website


o To be able to draw attention of the desired Target Audience


o To Promote Sigma One on Social Media Platform like FB


o Augmenting Overall Fan base by running a viral Marketing Program


o Deepening User Engagement


o Leading and maintaining a positive Brand Aura


o To generate Consistent Enquiries for their Residential Projects

Strategy

o Basic strategy was to engage the customers who were exposed to the ads for approximately 10 minutes or more on the website.


o Highly effective digital ads aimed at driving engagement were created


o Target audience searches for the projects, dealers, brokers and sellers online, which make it even more important to have a good digital presence. So the target audience was strategically chosen


o Sharing blogs and forum postings on social media platforms


o Sharing real estate articles, videos, creative content and reports that are innovative and cutting edge


o Aim for at least one piece of content per day


o Using the right keywords, in the right places, at the right time

Digital Campaign Outreach

o 80% Keywords Ranked on First Page


o Increase in Site Traffic by 85%


o Reach Premium Buyers and NRI’S with 2% Conversion

o 500 % Increase on Site Visitors


o More than 1000 enquiries generated