Posted by ROW Blog Team on 5 July, 2016
In the past ten years, the traditional world of marketing has completely switched to digital marketing. Both, print media and electronic media marketing methods are almost at the edge of extinction. Content has dominated almost every marketing method and become the heart of today’s digital marketing strategies. Customers are now more online than offline. Their first port of call is undoubtedly the internet. They use different search engines to find information about businesses and their services. They believe in getting online information on their fingertips. Most importantly, today’s online users check websites and expect to sign up newsletters, articles, Press releases, V-blogging, and social media feeds to find out more about the business. Understanding the necessity of customers, businesses ranging from small to million-dollar are incorporating content marketing methods into their existing digital marketing strategies in order to captivate the attention of online users and convert them into their potential customers.
Everyone is now up for content marketing then what makes your approach unique and captivating for the customers. Following are the key to an effective content marketing strategy that will result in the expected outcome.
Shareable content drives awareness:
If your content engages readers they will share it via their social accounts, email or word-of-mouth as a recommendation. Everyone is an influencer today!
Content drives results from SEO.
Google has made this important since 1998 when it launched. Content is the king because it makes online visibility for the website.
Content drives purchases.
We base our decisions on online content when shopping online or researching for offline purchases.
Syndicated content drives purchases.
Content marketing strategy is much broader than your site, though and includes content in social networks, online publishers, comparison sites, blogs and many other types of site which help engagement and influence sales.
User generated content drives purchases.
Buyer behavior has changed, we now want to reference wider opinion from others like us about products and services, whether rating sites, blogs or social networks – buyers dig out content to help their decision making.
Content on a range of platforms drives purchases.
The importance of the internet continues to increase as technology (especially smart phones and tablets) evolve and we evolve with them.
Finally, a good content marketing strategy drives profitable customer action. Folks want to do business with organizations who understand “people like me.” They trust the recommendations of other consumers like themselves, so when a friend shares branded content through social media, the message takes on added credibility. Content marketing gives you the opportunity to earn that credibility by creating messages that demonstrate how any product or any service can make a positive difference in the lives of the prospects.
Content Marketing has turned into an undeniably critical piece of a fruitful and vital promoting blend. Today, advertisers can turn into their own content distributors and produce audience to draw in consideration. This advantages them in three key ways: it assembles brand mindfulness, makes brand inclination, and grows the brand’s compass to more purchasers and potential clients at a much lower expense.