Nirmaan Group

Nirman Group

Return Is... Increase In Site Traffic By 120%

The Client

Nirman Group is real estate giant founded in 1980, which has now become a household name in the city of Nasik with their reputation of great quality homes that also provide great lifestyles. Projects such as apartment complexes, row houses, bungalows, commercial spaces, development of individual plots, NA final layout plots as well as agricultural land constitute the impressive portfolio of Nirman Group.


This Case Study outlines how Return on Web helped Nirman Group to create a strong online presence through Target specific Search Engine Marketing, Social Media engagement and Online Display Advertising along with the creation of Mobile-responsive Micro site to reach out to the tech-savvy crowd in India.

Digital Campaign Objectives

o To Establish an effective Online Presence of Nirman Group through Online Display Advertising and Search Engine Marketing Campaigns


o To Generate consistent Enquiries for their Residential Projects including Nakshatra, Upavan, Ashiyana and Vrindavan Garden


o To Create buzz in the market & create awareness amongst buyers through Social Media Marketing sites like Facebook of views.


o To Surpass heavy and aggressive presence of competitors in this domain


o To Generate Conversions Via focused Online Media engagement

Strategy

o Increased Target audience engagement via Paid Promotion on Google, Google Display Network , Portals , Publishers , Sites , Social Media , Professional Network Etc ….


o Reached out to the right target audience from Nasik, Pune and Mumbai through strategic PPC campaigns


o Focused on target Demographics i.e. Geo – Location , Age and Occupation


o Large scale keyword discovery, search volume analysis, website placement research and competitor analysis in the Real Estate Sector


o Developed project specific Mobile-Responsive Micro site and banners to convert maximum traffic into enquiries

Digital Campaign Outreach

o Campaign conducted for Nirman Group increased the brand awareness and social media engagement by 70%


o 9,330,957 Impressions were received on the Nirman Group Landing Page within a few days of starting the online campaign


o Total clicks on Landing Page – 12,690


o Total Relevant Enquires generated -342


o Increase in Site traffic by 120%


o Total Sales Conversions of 3%. That is 100 times of ROI