The Top 15 Super Easy Ways to Improve Your SEO Ranking Immediately

When it comes to SEO, where do you focus and put all your energy to make it work for you and get your business website rank on Google SERPs? Is it keywords or the Meta data of the website or the off page submissions on directories, local business listings or social book marking?

Mostly people focus on putting the right keywords and optimizing the Meta data but still it does not work sometimes even after putting enormous efforts on it.

Google prefers websites which are not only rich in keywords but also user-friendly and demonstrate user engagement as well. The more user friendly the website is the better ranking it gets.

SEO ranks improve when people come to your website and stay on it for some time and then revisit it.

Here are the ways you need to consider while working on SEO Services for your website to make it rank faster.

1. Produce High Quality and Relevant Content:

To drive more traffic to your website you need to give visitors the content which is relevant, useful and of high quality as it will keep them coming back to your website again and again.

When you produce useful, fresh, exciting content, visitors tend to stay longer on your website and hence increase the dwell time.

Dwell time means how much time people spend on your website. Highly informative content keep visitors on your page longer and improve the dwell time.

Another reason to create quality content is that when visitors bookmark your content on Google Chrome, it will also boost SEO ranking of your website.

2. Improve Page loading speed:

Your page loading time is important for many reasons. If your website load speed is too slow then users leave your website and therefore increases the abandon rates, and reduce the number of page views and all of which could hurt your SEO ranking.

Research shows 40% of visitors will leave websites if the page takes longer than 3 seconds to load. What’s even more dreadful is that 80% of those visitors won’t ever return to that website.

This very frightening to your SEO because it ultimately kills the traffic to your website and as a result drop in SEO ranks.

On the other hand if your page load speed is fast then people will keep coming back and hence Google will recognize and improve your rankings.

If you want to check the loading speed of your website then you can use Google Page Speed Insight tool for free.

There are many ways to fix page load speed such as making sure the code is clean and streamlined, reducing the number of plug-ins, minifying the java scripts and minimizing redirects.

3. Optimizing the Website Images:

Huge images can slow your page loading time so optimizing image sizes can also help you in improving the website load speed significantly.

Huge images can slow your page loading time so optimizing image sizes can also help you in improving the website load speed significantly.

Apart from image file format and sizing, you can improve relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption.

For example, let’s say you have a website that offers SEO Services. Then instead of naming an image something like “SEO,” you could name it “Best SEO Services in Pune.”

You can also use keywords in the title of your image and the caption as well.

4. Header Tags:

Headings help improve the user experience on your website, make the web page look appealing and make it easier to read and understand.

Nobody likes running into a wall of text, it’s going to discourage people from spending a long time on it.

Decent formatting of your website content helps improve the user experience of your website immensely. It will make readers willing to spend more time on your website to read your content and revisit the website, which will improve your relevancy to search engines and as a result it will benefit the SEO ranks.

5. Add a Blog in the Website:

As mentioned in our previous blog “7 Reasons why your business website needs a blog”, the blogging is the foremost important thing to have it incorporated on your website if you want to make user experience good.

Blogging is great for your business and it’s an important tool for lead generation and helps you engage with visitors.

It gives you plenty of scope to incorporate your SEO keywords on the blog content and hence improvement in SEO rankings.

6. Outbound links:

Outbound links help you increase the credibility of your website. To make your content more relevant, you can link out to authority sites for more profound information your readers can go through. You can link your data claims to trustworthy and authoritative sources where it is fetched from.

Linking out to authority sites will not only increase the relevancy of your content and time visitors spend on your website, but also it send trust signals to Google and improve SEO ranking.

You should also use internal linking to your website. These links will direct visitors to other important pages on your website.

7. Use Different Multimedia:

Consider adding other multimedia elements such as Infographics, Images, videos, presentations and podcasts. These elements can help enhance the user experience and let you present information in a way that is appropriate to your site visitors.

They also act as an indicator of quality content to Google and other search engines as you have put in the hard work to make your content look better and appealing!

8. Optimization for Mobile Devices:

In fact, over 60% of Google searches come from mobile devices. As of April 2015, Google has started to penalize sites that are not mobile responsive by hitting down their SEO ranking. Your website must be optimized for mobile devices as there’s no other way to compensate this.

In case your website isn’t optimized for all the mobile devices, it’ll hamper the user experience, as a result affecting your SEO ranking.

9. Fixing Broken Links:

Broken links can harm the SEO Ranks of your website you would not have imagined of.

It does not look good to get a 404 page after clicking on a link. It makes a bad user experience and make Google feel that this website is old and not updated, resulting into crushing SEO ranks.

Don’t worry, you don’t have to go through every single page on your website and test the broken links manually. There are online tools to check and ensure that your website do not have broken links, and one of them is: Google Webmaster Tool

10. Readable Website Content:

While writing the content for your website you need to keep the readers/visitors in your mind. If you want the audience to spend more time in your website you need to write the content in such a way majority of people can understand.

If your website content easy to read and understand it will help your readers spend more time on your website. According to the experts Google takes readability into account when ranking the website pages.

Tools like https://readable.io/ can help you identify words that might be too long or difficult for people to understand.

11. Social Sharing:

We need to be active on Social Media Marketing channels as it’s the need of the hour and help us increase our business visibility.

The number of Facebook shares, Tweets, Pinterest pins and other social media mentions impact SEO ranks.

One of the best ways to make this happen is by including social sharing icons on all your website content.

You should also share links of the blogs or articles on your social media pages.

If you install social sharing buttons on your website then it will not only make it easy for users to share your content, but also improves user experience and help you get better ranks on search engines.

12. Appropriate Contact Us Page:

According to the experts websites that have appropriate contact information are considered to be more reliable and therefore may rank higher on Google.

Having a Contact Us page on your website and putting the link of Google Map navigation not only makes for good user experience but can also potentially earn you some Google link juice.

A well-designed contact form increases the possibility of user participation and also helps generate new business opportunities, get new leads, and improve customer service.

13. Proper Layout and Formatting:

Website layouts needs to be neat, clear, organized, and uncluttered to make the user experience better. Formatting can help dramatically improve a webpage’s usability by making the content easy to read:

• Use easy to read font size and typography
• Use bold type and colors to highlight important elements
• Use short paragraphs and line spacing in between
• Use bulleted or numbered lists to make the points understandable
• Proper use of header tags having keywords also helps improve SEO ranking.

Properly formatted website layout can help improve user experience and make your content easy to read, it will lead the visitors stay longer and consume your website’s information in a better way.

14. Site architecture and Easy navigation:

When visitors come to your website and they can’t find what they need, they are most likely to leave the website and this leads to high abandon/bounce rate, decreased dwell time and low number of page views.

A clear site architecture and easy navigation is a must in helping visitors find what they want on your website, and come back repetitively leads to improved SEO rankings.

15. Use keywords:

Keywords are important in doing SEO and we need to have the keywords people are searching for throughout your website content. But do not stuff you website with too many keywords. If you do then Google will penalize your website for keywords stuffing named as black hat technique. Keywords should be added into header tags and also can be included into image captions. If we use long tail keywords on our content the probability to get them found on searches is more.

By applying the above mentioned ways onto your SEO practices you can certainly decrease the bounce rate of the website, enhance your website user experience, hence better SEO rankings you can see in the Google.

If you are looking for SEO services in Pune, you can reach out to us at innovate@returnonweb.com or call us at 8275950973. We at ReturnOnWeb provide all kind of Digital Marketing Services, Website Development and E-Commerce solutions in Pune, India.