7 Reasons why your business website needs a blog?

Content is still king and that means blogging should be an utmost priority for B2B marketers in 2018. Let's have a look at some more blogging statistics for 2018.

• 53% of marketers say blogging is their top content marketing priority. (HubSpot)
• In 2017, 66% of marketers reported using blogs in their social media content. (Social Media Examiner)
• B2B marketers (75%) are more likely to use blogs in their social media content than B2C (61%). (Social Media Examiner)
• B2B marketers that use blogs get 67% more leads than those that do not. (HubSpot)
• The average word count of top-ranking content (in Google) is between 1,140-1,285 words. (SearchMetrics)

Are you still not motivated enough to blog for your business? Here are seven reasons that will inspire you more to have a blog on your business website.

1. Improves Traffic To Your Website:

Blogs provide you the chance to create relevant content for your prospects and to educate them about your offerings. Using this as a marketing tactic to drive traffic back to your website has been successful always. Create the blog page on your website and make it a regular practice to share the blog content on all of your social media marketing platforms. Your business must be having a presence on Facebook, Twitter, LinkedIn, YouTube or other social sites. Share links with relevant creatives of your blog articles to your social media platforms you are present on. Give your social followers a reason to click through to your website by adding a proper call to action & informative content. You might know that 80% traffic is organic on a website that is driven through search engines like Google, Yahoo, and Bing. The search engines algorithm is deciding the website’s position in the SERPs if your website has a good rank, it appears on top of the SERPs and consequently, you get enormous organic traffic.

2. Increases Your SEO Performance:

Your blog boosts the SEO of the website. Search engines love engaging content and will incentivize you for it. One of the benefits of blogging as a business is a blog’s ability to enhance your website’s SEO and improve the keyword rankings. As discussed in “Google’s Love for Content” Google has recently amended their algorithm to heavily focus on a website’s content. Therefore, if a blog is regularly updated with fresh content and based on relevant topics to your business & customers, it will increase your website’s SEO performance certainly.

3. Positions Your Brand As An Industry Leader:

Market your brand as an industry expert. It gives your company a voice. A blog creates a place to talk about new products or services, share the information on news topics or market trends, and share company initiatives out of your website. It’s also the place to let your brand’s personality sparkle and show people what your services are all about. Another important benefit of having a company blog on its website is that its content gives your prospects or readers the assurance to trust in you and your brand as a specialist in your particular domain.

4. Deepens Customer Relationships:

Blogs provide an important source to deepen the connection with your customer. Your clients are able to get to know your business or product from the blog of your website. Use Online Reputation Management platform to build trust by being a source of relevant information. Customers like to be informed and appreciate that you are the one making them learn things they are looking for. You just need to be proactive as on your other social sites, respond to comments and engage with your customers. If they have queries about a product/service you are writing about, respond to them directly on your website, preferably immediately or as soon as possible.

5. Increases Website Leads:

Research shows that the more content a website has, the more leads it gets. In simple terms, the more content you post on your blog, the more leads you generate from it. More content means more inquiry form submissions, more email, more quote requests, and finally, more sales. An active blog shows that your business is alive and well maintained. A blog with good content also helps create brand loyalty, henceforth increasing your conversion rates. According to HubSpot, businesses who prioritize blogging experience a 13X increase in ROI, every year.

6. Supports Generate Inbound Links:

Getting high-quality inbound links to your site is one of the most important pillars of Search Engine Optimization. Though, without having a regularly updated blog it can be very difficult to achieve authoritative links to your website. When you publish fresh blog content it works as a resource for other bloggers, and you start to gather inbound links as other bloggers and contributors reference as they mention that content in their own articles and give your link as the reference. These links are significantly important for SEO, but can also generate substantial referral traffic back to your site.

7. Gives Human Touch To Your Brand:

Carefully crafted website content (e.g., an index page or about page) can’t be compared to a blog post when it comes to showcasing the human side of your services/products. Blogging provides you with a platform to throw some light on issues that your prospects need help on, while also sharing what you and your team members are passionate about. The blog posts give you an exclusive opportunity to share your personality, building up trust and increasing your brand’s likeability proportion. If you are looking to get a blog incorporated onto your website, or in need ofcontent writing services in Pune, India we at ReturnOnWeb, have content writing experts who can help you curating content from your brands’ blogging platform to the social media sites. Contact us to know more.